P&G Rejoice PockeTVC (TH)
In collaboration with Facebook's Creative Shop to produce P&G Rejoice PockeTVC.
To recreate and optimise TV commercials for mobile. A typical PockeTVC suite consists of 8 assets—derived from the brand’s original asset—recut video, short video (six seconds or less), GIF and/or cinemagraph, carousel, one slideshow, still image and an IG Story. These optimised assets aim to heighten brand awareness by creating thumb-stopping content, extending creative sustenance for the commercial/campaign.
To recreate and optimise TV commercials for mobile. A typical PockeTVC suite consists of 8 assets—derived from the brand’s original asset—recut video, short video (six seconds or less), GIF and/or cinemagraph, carousel, one slideshow, still image and an IG Story. These optimised assets aim to heighten brand awareness by creating thumb-stopping content, extending creative sustenance for the commercial/campaign.
Stills
![](https://cdn.myportfolio.com/2d21ee36-9b6c-42b9-ac4e-8613556aaf5b/f7fdf92e-1ab3-4e9b-8619-8750c67d1d99_rw_3840.jpg?h=2a5d849b644f3362de88718550acd17f)
Recut
Cinemagraph
Gif
Client:
Rejoice
Art Director and Animator:
Lydia
Produced at Offset.sg