Facebook Double Bubble
Client | Facebook
Role | Motion Art Director
Project Type | Brand / Product Motion
Project Overview
This motion piece introduces how Facebook for Developers supports startups in building and scaling their businesses. The video communicates how the platform helps founders build stronger customer relationships, understand user behaviour, and improve the customer experience.
The goal was to translate these product benefits into a short, clear motion narrative designed for digital platforms.
Creative Challenge
The challenge was communicating product value within a very short runtime. The messaging needed to remain simple and accessible for startup founders and developers while still feeling engaging. The motion therefore had to support the narrative without adding unnecessary visual complexity.
Scalable Motion Design Approach
The animation was built around three core ideas: building customer relationships at scale, measuring and improving the customer experience, and providing solutions that help startups grow.
Motion was used to guide attention, establish rhythm, and create smooth transitions between each message while maintaining a clean and product-focused visual language.
The system was also designed to support localisation between English and Malay versions. Layout and animation timing were adjusted to accommodate differences in text length while maintaining consistent pacing and visual clarity.
Credits
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Art Direction / Pre-Production Supervisor
Lydia Lee
Lydia Lee
Design
Prashanti
Lydia Lee
Prashanti
Lydia Lee
Animation
Prashanti
Hiroshi Chee
Prashanti
Hiroshi Chee
Produced at Offset
