McDonald's Ayam Goreng PockeTVC
In collaboration with Facebook's Creative Shop to produce McDonald’s Malaysia’s Ayam Goreng PockeTVC.
To recreate and optimise TV commercials for mobile. A typical PockeTVC suite consists of 8 assets—derived from the brand’s original asset—recut video, short video (six seconds or less), GIF and/or cinemagraph, carousel, one slideshow, still image and an IG Story. These optimised assets aim to heighten brand awareness by creating thumb-stopping content, extending creative sustenance for the commercial/campaign.
To recreate and optimise TV commercials for mobile. A typical PockeTVC suite consists of 8 assets—derived from the brand’s original asset—recut video, short video (six seconds or less), GIF and/or cinemagraph, carousel, one slideshow, still image and an IG Story. These optimised assets aim to heighten brand awareness by creating thumb-stopping content, extending creative sustenance for the commercial/campaign.
Recut
A 12-14 second recut condenses the brand’s TV commercial to make it more attractive for mobile users. Check out the most delicious ingredients in McDonald’s Ayam Goreng.
Carousel
There are 3-4 videos in a carousel, which allow brands to cover different things within an ad. It can tell a story or simply to highlight the features of a product.
Gifs
Client:
Mcdonald
Art Director and Animator:
Lydia
Produced at Offset.sg
