Syfe
Self-initiated Brand Exploration
This self-initiated project explores how Syfe’s brand identity could be refreshed.
Syfe is a digital wealth platform that focuses on making investing simple and accessible. The goal of this exploration was to create a visual identity that feels clear, modern, and credible, while reflecting the platform’s technology-driven approach to investing.
The project looks at how a simple geometric system could shape the brand across identity, graphics, and motion.
Logo
The logo is built as a geometric S monogram.
Simple shapes form a structured mark that feels precise and stable. The construction keeps the identity clean and recognisable, while allowing the shapes to extend into other parts of the brand system.
The overlapping forms introduce a sense of connection and movement, which works well when translated into motion.
Colour Palette
The palette is centred around deep blue tones, supporting the sense of trust and stability expected from a financial platform.
A brighter accent colour adds contrast and energy, helping the brand feel more approachable in digital environments.
Typography
A clean, modern typeface complements the geometric structure of the logo.
The typography focuses on clarity and consistency so the brand remains readable across product interfaces, marketing materials, and digital platforms.
Motion Exploration
As part of the project, I explored how the visual system could extend into motion.
The animation follows a sphere moving through a space of geometric forms. As the sphere interacts with these shapes, they transform into graphs and lines that represent financial progress. The sequence gradually opens up into a larger environment, ending with the sphere moving through a doorway that suggests forward momentum and future growth.
The motion uses the same geometric language as the logo, allowing the identity to transition naturally between static design and animation.
